There’s a easy rule within the truck wars: numbers all the time go up. It would not matter if it is the utmost towing capability, most horsepower, or most variety of cupholders: This 12 months’s full-size vehicles should present extra in each class. That is why we have been stunned to see that, for 2024, the brand new Ford F-150’s max payload quantity has truly fallen in comparison with final 12 months’s mannequin.
The 2023 F-150 supplied as much as 3315 kilos of hauling capability. For 2024, that quantity falls to 2455 kilos.
An 860-lb drop sounds cataclysmic. However for the vehicles individuals truly order, it is not going to make a lot of a distinction. As a result of whereas that 3315-pound quantity supplied Ford with loads of bragging rights, precise consumers virtually by no means optioned a truck to have that form of hauling capability. It required you to get a 5.0-liter V-8 single-cab 4×2 truck with an eight-foot mattress, the Max Trailer Tow bundle, and the Heavy-Obligation Payload bundle. That final bundle is what gave it the 800-pound payload benefit over the remainder of the lineup, however Ford axed it to restrict configurations.
“The 2024 F-150 nonetheless affords best-in-class max payload functionality. Payload was diminished when the Heavy Payload bundle was eliminated for the 2024 mannequin 12 months,” a Ford spokesperson informed Highway & Observe.
The corporate centered closely on eliminating order complexity for the brand new F-150. Meaning eliminating as many packages as potential. Provided that the Heavy Payload bundle was not often optioned and required a bunch of tweaks—together with totally different springs, tires, drivetrain cooling, and many others.—it is not stunning to see it is off the menu. Particularly as a result of, because the spokesperson famous, Ford’s max payload determine nonetheless trumps all of its rivals. If you need greater than that, you may need to get a heavy-duty truck.
“We’re simplifying our choices based mostly on how we all know clients truly use their automobile and operating the enterprise extra effectively,” the spokesperson informed R&T. “We’re additionally bundling the preferred options and making it even simpler for purchasers to rapidly construct, value, and order the F-150 that greatest meets their work and recreation wants. This ends in many advantages: increased high quality, improved buyer expertise—simpler for purchasers to order and sellers to inventory, and quicker to show the models.”
Opinions Editor
Arguably probably the most fickle member of the Highway & Observe workers, Opinions Editor Mack Hogan is probably going the one individual to ever cross store an ND Miata with an Isuzu Vehicross. He based the automotive opinions part of CNBC throughout his sophomore 12 months of faculty and has been writing about vehicles ever since.
Born and raised in Metro Detroit, affiliate editor Lucas Bell has spent his total life surrounded by the automotive trade. He could day by day drive an getting older Mustang, however his Porsche 944 and NB Miata each take up most of his free time.
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