• Ford’s newest iteration of the F-150 arrives with a brand new model of the basic Blue Oval emblem adorning its grille.
  • The emblem now options white accents rather than chrome, and the inside oval border is gone, permitting the “Ford” script to be enlarged.
  • The F-150 is the primary automobile to sport the brand new emblem, which ought to roll out throughout the lineup over the following couple of years.

Ford simply unveiled a refreshed model of its standard F-150 pickup for the 2024 mannequin yr. Among the many modifications, Ford subtly launched a redesigned model of the long-lasting Blue Oval emblem on the restyled truck.

The brand new emblem is easier than earlier than, with Ford eradicating the skinny silver oval define that sat contained in the badge. The “Ford” script has now grown greater to fill the house. The chrome border across the outdoors and the script at the moment are completed in white, giving a barely retro look. The up to date emblem additionally appears to be like extra two-dimensional than earlier than.

2024 ford f 150 lariat


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Surprisingly, Ford did not point out the brand new emblem wherever in its press supplies for the brand new F-150, and we aren’t conscious of the revised Blue Oval showing on any earlier Ford fashions. At a media occasion for the 2024 F-150, Ford’s senior designer for colours and supplies, Rob Brancheau, confirmed to Automotive and Driver that the emblem is the truth is new. We’re unsure precisely when the brand new emblem will make its look throughout the remainder of the Ford lineup, however we think about it is going to arrive as different fashions bear facelifts or technology change-overs.

Together with the brand new badge, the 2024 F-150 wears revised styling, options two normal 12-inch screens and an optionally available head-up show inside, and comes loaded with new tech options, from the upgraded BlueCruise hands-free driving system to a brand new tailgate with an independently opening central door. Gross sales kick off early subsequent yr.

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Caleb Miller started running a blog about automobiles at 13 years outdated, and he realized his dream of writing for a automotive journal after graduating from Carnegie Mellon College and becoming a member of the Automotive and Driver workforce. He loves quirky and obscure autos, aiming to sooner or later personal one thing weird like a Nissan S-Cargo, and is an avid motorsports fan.



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