• Each scholarship athlete on the College of Utah soccer group can be given a pickup truck as a part of a sweeping NIL deal between the group and For the Win 360 (FTW360).
  • The deal is a part of the NCAA’s new NIL (Identify Picture Likeness) guidelines that permit athletes to be compensated for out of doors manufacturers utilizing their identify, picture, or likeness (or in any other case profiting off the athlete’s fame).
  • Every scholarship athlete will obtain a 2024 Ram 1500 Huge Horn pickup truck with the Night time Version bundle.

The NCAA’s new NIL guidelines are solely a few years previous, however the idea of school athletes getting gifted new vehicles is far, a lot older. All the best way again in 1979, Eric Dickerson was thought of top-of-the-line soccer recruits within the nation—and Texas A&M needed him.

The story goes that after Dickerson turned down a suitcase stuffed with $50,000 of money, A&M discovered he needed a Pontiac Firebird Trans Am. So A&M procured one for him (painted gold, no much less).

New Guidelines

However now that the NCAA permits its athletes to revenue from their very own identify, picture, and likeness, athletes are capable of make over-the-table offers for brand spanking new vehicles. The most recent large-scale deal is coming to the College of Utah soccer group, the place each scholarship athlete will obtain a brand-new pickup truck.

2024 ram 1500 big horn night package


As a part of the launch of its new video app made for NIL NCAA collectives, FTW 360 (For the Win 360) will supply a 2024 Ram 1500 Huge Horn pickup with the blacked-out Night time Version bundle to scholarship athletes taking part in soccer for the Utes. A fleet administration firm is accountable for leasing and managing the practically 100 Rams FTW360 is providing the group. Donors are protecting the lease and insurance coverage prices of those vehicles, with the caveat that every pupil should stay on scholarship and eligible to play.

Qualifying athletes solely have to have driving report and be keen to advertise consciousness of the collective. In accordance with FTW360, the athletes can be inspired to offer again to their communities, although that is not a necessity.

With a worth of simply over $50,000 in stubbier four-door Quad Cab type, these Rams symbolize a complete donation quantity of nicely over $5 million by FTW360. The athlete’s vehicles will not be coated within the Utah themed wrap proven above; however even with the Night time Version bundle’s 5 out there colours out there on the Huge Horn trim, it is certain to be a wrestle for Utes gamers to seek out their Ram within the car parking zone after apply. (“Uhhh, which of those 20 black Ram 1500 Huge Horns is mine once more?”)

Headshot of Jack Fitzgerald

Affiliate Information Editor

Jack Fitzgerald’s love for vehicles stems from his as but unshakable habit to Method 1.
After a short stint as a detailer for an area dealership group in school, he knew he wanted a extra everlasting method to drive all the brand new vehicles he couldn’t afford and determined to pursue a profession in auto writing. By hounding his school professors on the College of Wisconsin-Milwaukee, he was capable of journey Wisconsin looking for out tales within the auto world earlier than touchdown his dream job at Automotive and Driver. His new purpose is to delay the inevitable demise of his 2010 Volkswagen Golf.



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