• Ford will unveil a refreshed F-150 on the Detroit auto present in September.
  • Nonetheless, spy pictures give us an early undisguised take a look at the facelifted pickup truck, particularly the top-spec Platinum mannequin.
  • Ford CEO Jim Farley assuaged the potential fears of many conventional F-150 customers with forward-looking statements concerning internal-combustion and hybrid powertrains—somewhat than a push towards electrification.

The refreshed 2024 Ford F-150 has been noticed undisguised forward of its scheduled reveal subsequent month on the Detroit auto present. As we are able to see within the photos captured by our spy photographer, Ford’s gas-fed half-ton pickup truck will get slight revisions over the outgoing mannequin 12 months.

Whereas we are able to solely see beauty modifications, the pictures give us a great take a look at the F-150’s revised grille, headlights, and entrance bumper, particularly on the top-spec Platinum mannequin. We even have a shot of the truck’s new-look taillights. As individuals can see, it is nothing groundbreaking, however maybe there will probably be different tweaks inside or underneath the hood. For that, we’ll have to attend till the official debut.

2024 ford f150 platinum rear

GLENN PAULINA|Automobile and Driver

Highlighting Hybrids

Final week, following a second-quarter earnings name with reporters, Ford CEO Jim Farley introduced that the refreshed F-150 will probably be revealed on the Detroit auto present, as reported by the Detroit Free Press.

Farley additionally mentioned Ford’s plans for future electrification in addition to how conventional truck customers don’t have anything to fret about so far as being pressured into shopping for an EV. Regardless of additionally promoting the electrical F-150 Lightning, Farley stated that Ford plans to proceed to push hybrid autos, somewhat than making a soar in the direction of quick electrification.

“We consider demand for our internal-combustion and our hybrid portfolio will probably be . . . doubtlessly longer and richer than most anticipated,” he informed reporters. “We made positive Ford is worthwhile as we transfer via this ICE-to-EV transition.”

The report by the Free Press additionally confirmed the recognition of Ford’s hybrid vans and underscores why the model would double down on the hybrid mannequin, with 10 % of all F-150s and 56 % of all Mavericks offered being hybrid fashions.

Headshot of Jack Fitzgerald

Affiliate Information Editor

Jack Fitzgerald’s love for automobiles stems from his as but unshakable habit to Formulation 1.
After a short stint as a detailer for a neighborhood dealership group in school, he knew he wanted a extra everlasting approach to drive all the brand new automobiles he couldn’t afford and determined to pursue a profession in auto writing. By hounding his school professors on the College of Wisconsin-Milwaukee, he was capable of journey Wisconsin looking for out tales within the auto world earlier than touchdown his dream job at Automobile and Driver. His new purpose is to delay the inevitable demise of his 2010 Volkswagen Golf.

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